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|Job Title:||Software Product Marketing Manager|
|Perm or Contract:||Permanent|
|Skills:||marketing, management, software, ecommerce, web commerce, cloud services, product management|
|Job Description:|| Software Product Marketing Manager |
Work in an entrepreneurial environment. Responsible for developing a thoughtful and executable strategy for new product to successfully penetrate small and medium businesses and midmarket customer segments. Your will deliver compelling positioning and messaging, offers, and go-to-market guidance. Your strength in cross-collaboration will help you drive improved service and marketing integration the field and channel ecosystem. You will also influence service requirements for upcoming releases.
To achieve these goals, you will work closely with members of the software product marketing team, product planning, engineering, corporate marketing team, services and hardware global business units and key Field segment and channel stakeholders. Success in the role will be defined by your ability to strengthen our position in the SMB customer segment, delivering an end-to-end customer experience that keeps subscribers enrolled and happy with their cloud service offering.
Understanding customer and channel needs and competitive trends in the security and device management space, IT as a service, evolving business strategies and technologies and translate these inputs into a differentiated end-to-end customer experience for SMB;
Drive service, infrastructure, and policy alignment with other company offerings when it is advisable;
Drive readiness activities to ensure that technical Field roles are equipped to support product launches, and sales execution;
Track SMB segment business performance and drive goal achievement;
Drive strong collaboration and coordination with product planning, engineering, corporate marketing, services and hardware global business units.
Required skills and experience:
The successful candidate will have 8+ years of product management and marketing experience in software applications coupled with success in growing/maturing incubation products or services;
Demonstrated ability to translate market trends and customer insight into executable product and service guidance;
Experience developing go-to-marketing strategies targeted to the SMB segment;
Be a self-starter who can develop differentiated product and service strategies and corresponding execution plans, prioritize activities and deliverables, manage multiple projects effectively and drive them to completion with a focus on producing measurable results; Collaborate within and across groups including executives